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Short Story on SLOW vs FAST FASHION IV

Staying True To Yourself Through Fashion Being true to yourself means making choices that reflect your wishes and desires. If you know what you stand for and what your focus is, you can apply  that in every area of your life including fashion. Your choices will be defined by who you are.                      MOYO Straight Shirt with Mud Cloth Pocket One of the slow fashion principles is the consciousness of the purchase. When you go shopping as a conscious shopper you will be looking for pieces that are a reflection of who you are and what you stand for. Your wardrobe will be a thoughtfully curated one, where each item will...

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Short Story on SLOW vs FAST Fashion III

Slow Fashion is TIMELESS & LONG LASTING. Fast Fashion is SEASONAL       When we say timeless we think of something we can wear for a long time, no matter the season or trend. When we say long lasting we think of a product that will keep its feel and quality over a period of time that extends longer than one season. Slow fashion production is a thoughtful process where time and quality merge to provide something that you will enjoy for years and will remember long after the article will have served your expectations.                      The MOYO Trench Coat Timeless is a concept that encompasses different factors. First, we have...

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Short Story on SLOW vs FAST FASHION II

2. Slow Fashion Connects. Fast Fashion Disconnects. Within our brand we like to say that every garment has a story.          The MOYO Print Dresses The story of a garment is written as production is happening, from fabric to production process, from team to the store rack. Within slow fashion production, this happens with an eye for detail and focus on all aspects of the chain. We call that slow manufacturing and that includes quite a number of factors: The design perspective: Is more than one collection a year really necessary? Is constant change of designs a must? The fabrics: Are they sustainably produced? Are they Upcycled or recycled? The production team Is everybody paid fairly, according...

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Short Story on SLOW vs FAST FASHION I

1. Instinct vs Principles One of the versus facts we're focusing on this week is that Slow Fashion appeals to our principles whereas Fast Fashion appeals to our instincts.                                                                     According to David Kahneman (Nobel prize winner and author of “Thinking Fast and Slow”), the way we make our choices is based on two thinking systems: ● System 1 is automatic, quick and involuntary and does not require a lot of effort on our side when making a decision, as it is based more on instinct generated by...

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The ‘WHY?’ Behind Empowering Africa

Believing in the potential of a developing market  One of the things MOYO stands for is the empowerment of the local market by purchasing and producing locally. We love combining African prints with plain fabrics and make sure it is all ethically sourced. This has led to us getting to know the market quite well and see its great talent, one that is not being encouraged or developed due to a strong sense of disempowerment.                                                                       Fabric Sourcing in Eastleigh, Nairobi The African market – I’ve come...

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