2. Slow Fashion Connects. Fast Fashion Disconnects. Within our brand we like to say that every garment has a story. The MOYO Print Dresses The story of a garment is written as production is happening, from fabric to production process, from team to the store rack. Within slow fashion production, this happens with an eye for detail and focus on all aspects of the chain. We call that slow manufacturing and that includes quite a number of factors: The design perspective: Is more than one collection a year really necessary? Is constant change of designs a must? The fabrics: Are they sustainably produced? Are they Upcycled or recycled? The production team Is everybody paid fairly, according...
1. Instinct vs Principles One of the versus facts we're focusing on this week is that Slow Fashion appeals to our principles whereas Fast Fashion appeals to our instincts. According to David Kahneman (Nobel prize winner and author of “Thinking Fast and Slow”), the way we make our choices is based on two thinking systems: ● System 1 is automatic, quick and involuntary and does not require a lot of effort on our side when making a decision, as it is based more on instinct generated by...
Believing in the potential of a developing market One of the things MOYO stands for is the empowerment of the local market by purchasing and producing locally. We love combining African prints with plain fabrics and make sure it is all ethically sourced. This has led to us getting to know the market quite well and see its great talent, one that is not being encouraged or developed due to a strong sense of disempowerment. Fabric Sourcing in Eastleigh, Nairobi The African market – I’ve come...
A volatile dress that embraces who you are, that gets you to all places with little effort and great result is the MOYO shift dress. When I started Moyo, I was a mom of three having just completed a move from one continent to another, on the look for those simple outfits that both look good and are super easy to slip into. But with no time to shop and no luck in finding what I wanted, and needed in the limited time i had to stroll through stores the idea of the shift dress came. I cannot say I was struck on the spot as I believe clothes do need to prove themselves worthy of your love, but as I...
Why choose consciously There is more to fashion than just what meets the eye. It’s not all about the beauty or the trendiness of the product, but also about the hands that make it and whether those hands are truly valued or treated like merely a means toward an end. In the next lines we will try to zoom in on what makes a garment actually worthy of our attention, what drives us to make the choices we make and how to make the right choices. How To Shop Sustainably It’s very easy to like shopping and be fashionable with the multitude of brands out there with prices dropped close to a nickel during sales. Because of store proximity and...
