Ethics & Sustainability

MOYO is a concept and a design.

A concept where sustainability and ethics come together. A minimalist design of collector's pieces fusing the best of two continents - Europe and Africa, following the principles of Slow Fashion. 


                               Working on The Mahlia Mud Cloth Coat

Ethical because we aim for high quality, good working conditions and fair wages. 

Sustainable through

  • working with small scale factories for our clothing, bags and shoes, and independent artisans for our jewellery collection.
  • supporting a thriving, empowering work environment.
  • creating collector's pieces made of limited edition European and African fabrics.
  • using upcycled natural fabrics left over from Italian fashion houses.
  • using culturally rich African fabrics.
  • creating patterns that transcend time and trend and go against fast fashion, consumerist demand
  • re-using what is left in packaging, pockets and more.


                     Matching upcycled cottons with Kenyan wool for tassels



                                             With the jewellery maker

Through the above we aim to promote Kenyan craftmanship, stimulate job opportunity, minimize the impact the garment industry has on our planet and hope to create more awareness on the importance of seeing a purchase as an investment rather than a whim.